The Quest for Real Real

It’s Saturday again — time my weekly mental calisthenics over to TED.com.

Today I listened intently as Joseph Pine talked about the challenges of the authenticity-focused modern economy (full video embedded below), an economy whose goal is to provide authentic experiences for consumers, instead of just providing one-size-fits-all goods and services mass produced from basic commodities. Pine’s focus is on the business as the provider of this experience, but he draws on Polonius’ advice to his son Laertes in Shakespeare’s Hamlet:

This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.

This advice perhaps applies as much to us as individuals as Pine applies it to businesses. After all, we cannot achieve individual authenticity without being true to ourselves and being who we claim to be to others. Who are you to yourself, and who do you think you are to others? Do they see you that same way?

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

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